Keys to Success

This is why our clients choose to advertise on our extensive game network

  1. Well-established Distribution Channels.

    We are able to directly access our target audience through the network of our highly engaging gaming portals we have established.Our network of developed gaming destinations are enjoyed by over 6 million gamers monthly resulting in over 130 million ad impressions!

  2. Highly Entertaining Games

    Release only high quality games with professional design and fault proof engines. We approach new game design with an equal blend of proven game mechanics, improvements to existing mechanics, and innovation to take entertainment to the next level.

  3. Broad Market

    Casual gaming is most popular among user groups, that are not exploited yet by the gaming market.

  4. New Concepts in Advertising

    including sponsored in-game accomplishments and incentivized video ads – lead to better user engagement, better brand recall and increased revenue.

  5. Value

    We will emphasise value in any kind of game design.

  6. Multiple Revenue Streams

    Our revenue streams will mix advertising, licensing and subscription.

Industry Analysis
Vemoz Media will be a part of the casual game industry, the fastest growing markets since recent years and is expected to grow further in future. Analysts estimate that the global online and mobile gaming market will show an increase of almost 60% by 2016 reaching USD 46 billion from USD 29 billion in 2012. In the nascent Central European market and well developed Asian market the mobile and online gaming market is set to skyrocket. In Central Europe growth should average 15% a year from USD 1.2 billion in 2012 to USD 1.9 billion in 2016. Asia will see growth of 14% a year from USD 18 billion in 2012 to 29.9 billion in 2016. In Latin America, market growth is still strong averaging 12% a year until 2016, while in Western Europe growth should average 10% a year. Even the saturated North American market is expected to grow 8% a year during that time.

Casual Games are typically inexpensive to produce, straightforward in concept, easy to learn, and simple to play. Because they do not involve the complexity of traditional video games, millions of people around the world are playing these casual games at home or on mobile devices as they are on the move. About a quarter of the world’s population play casual, social or mobile games.

According to the researches of Newzoo, focusing on 7 EU game markets (UK, Germany, France, Italy, Spain, Netherlands, Belgium), 132,200,000 active gamers were counted in 2011. The highest number of active gamers could be found in Germany with an estimated 36 million (up 38,5 million in 2012). It is followed by the UK with 31 million active gamers (up 33,6 million 2012) and France with 24 million (up to 25,3 million in 2012).

In the United States, 145 million people or almost 50% of the population are casual gamers. Unlike traditional video games, casual gaming appeals to more women than men – sources show that anywhere from 55% to 75% of casual gamers are women. Plus players tend to be slightly older than the traditional gaming set.

Key Factors in Casual Gaming
  1. The most popular casual game genres are card and puzzle.
  2. Casual games have a high recurring game play rate and can match or exceed the recurring play rate of other non-casual games with high recurring game play.
  3. Casual games for purchase can achieve similar recurring audience numbers to those for free casual games.
  4. The average length of play sessions for popular casual games is less than half that for non-casual games.
  5. Players of casual games predominantly are female and use less powerful computers when compared to players of shooter or RPG genres